SEARCH ENGINE OPTIMIZATION-

Search Engine Optimization (SEO) attempts to improve a website’s organic search rankings in SERPs by increasing the website content’s relevance to search terms. Search engines regularly update their algorithms to penalize poor quality sites that try to game their rankings, making optimization a moving target for advertisers. To be an effective sales engine, your site needs to rank highly in Google and Bing’s natural search results. By deploying a dynamic search optimization strategy, we can build the trust, authority, and quality content scores to boost your site ranking and ultimately your return on investment.

SEARCH ENGINE MARKETING-

Search Engine Marketing, or SEM, is designed to increase a website’s visibility in search engine results pages (SERPs). Search engines provide sponsored results and organic (non-sponsored) results based on a web searcher’s query. Search engines often employ visual cues to differentiate sponsored results from organic results. Search engine marketing includes all of an advertiser’s actions to make a website’s listing more prominent for topical keywords. Google AdWords and Paid Social Media Advertising give you the opportunity to precisely target consumers and drive them to your products and services. By combining smart targeting, testing, and enhanced PPC campaign capabilities, our Search Engine Marketing (SEM) specialist will design a paid search or paid social campaign that will boost your traffic and generate leads.

EMAIL MARKETING –

Email marketing can be an extremely effective way to reach out to new customers and increase your conversion rates. We offer several ways to take advantage of this simple and cost-effective method of marketing, including our popular Email Campaign services. Get access to millions of potential new customers and build your email campaigns quickly and easily online or have one of our email experts do it for you.

Getting your message into the right hands at businesses you want to target has never been easier. We’ve combined the power of our industry-leading business database with an easy-to-use email campaign generator to help you:

We gather our information from a multitude of directory and event-driven sources, including new business filings, daily utility connections, press releases, corporate websites, annual reports, user-generated feedback, and thousands of U.S. and Canadian Yellow Page directories. And because we maintain an intimate knowledge of our sources and complete control over our compilation processes, we’re able to continually improve our methods to ensure the best data possible.

Then, we do something no other data provider does. We make over 24 million calls each year to gather and verify valuable information and ensure your data is current, accurate, and relevant.

SOCIAL MEDIA MARKETING –

Social media marketing is commercial promotion conducted through social media websites. Many companies promote their products by posting frequent updates and providing special offers through their social media profiles. Most consumers in your target audience use multiple social media websites on a daily basis; social network engagements drive consumer perceptions and influence purchasing decisions. Furthermore, major search engines such as Google and Bing use ranking algorithms that read “trust” signals from social media sites to help determine how relevant/popular you really are; the more social media activity Google perceives about your organization, the higher they will rank you in their search engine results. Your organization cannot ignore the increasing importance of social media exposure and how it relates to your website’s success.

ONLINE ADVERTISING –

Online advertising, also called Internet advertising, uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher’s content. Other potential participants include advertising agencies that help generate and place the ad copy, an ad server who technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.

Display advertising

Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs, or other graphics. Display advertisers frequently target users with particular traits to increase the ads’ effect. Online advertisers (typically through their ad servers) often use cookies, which are unique identifiers of specific computers, to decide which ads to serve to a particular consumer. Cookies can track whether a user left a page without buying anything, so the advertiser can later retarget the user with ads from the site the user visited. As advertisers collect data across multiple external websites about a user’s online activity, they can create a detailed picture of the user’s interests to deliver even more targeted advertising. This aggregation of data is called behavioural targeting. Advertisers can also target their audience by using contextual and semantic advertising to deliver display ads related to the content of the web page where the ads appear. Retargeting, behavioural targeting, and contextual advertising all are designed to increase an advertiser’s return on investment, or ROI, over untargeted ads